Instagram Influencers! (any influencers come to think of it) are the modern day messiahs. Find one of these marketing holy people and with one touch they can bring instant success to your business and endless wealth to your life.
That’s what a lot of people ‘in the know’ would have you believe anyway:-). You can find courses charging literally thousands of dollars promising to deliver the perfect influencer right to your doorstep.
The fact is leveraging an influencer is potentially a very powerful thing, and indeed finding the right one is the key. And you can do it very cheaply, let me show you how…..
What are Instagram Influencers??
Before writing this article, I promised myself I wouldn’t waste time explaining what an influence is. But as always I’m reminded of those days back when I didn’t know much about anything and I feel the need to help out anyone who might be new to all this. Soooooo… here we go. An influencer is:
“an individual who has above-average impact on a specific niche process. Influencers are normal people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes.”
Thank you influenceranalysis.com.
Instagram Influencers are therefore the above, but on Instagram:-)
Getting an Influencer to mention your product/brand is like getting the best friend of that girl/boy you really like to give you an introduction. The chances of making a good first impression are much much higher.
Why would you want to find Instagram Influencers?
This might seem self-explanatory to some of you, but for those of you who are wondering.
The main reasons you want to (and need to) hit up influencers are…
- to have someone with a lot of highly engaged followers mention your brand (as a shout out) to get traffic from their page onto yours.
- Give your brand positive exposure to potential clients/customers who may be disposed to your brand,
- Find someone to joint venture on a new offer or product you have.
- Have a new product endorsed by a recognised figure to boost sales.
Finding the right influencers for your needs is not always easy. You need someone who has a great engagement rate and a lot of respect in the eyes of the audience you are targeting.
Of course you can use the Instagram search tool to do this but it can be tedious and confusing. Especially if you don’t know what you are looking for.
In the video below I will introduce you to a tool that will make the whole process easier. It is not free but won’t break the bank either (and no, I’m not an affiliate for them!:-) Check out my short training below.
Find the Instagram Influencers that matter to you
Once you’ve got your influencers in sight, the next step is to contact them. The best way to do this is to interact with their content and then build up to making a connection. If you both have a common passion about what ever niche you’re working in, that connection should come easily.
Drop any comments or questions you might have about Instragram influencers below.